{"id":8098,"date":"2021-12-07T15:05:07","date_gmt":"2021-12-07T13:05:07","guid":{"rendered":"https:\/\/www.efrontlearning.com\/blog\/?p=8098"},"modified":"2023-01-23T18:53:27","modified_gmt":"2023-01-23T16:53:27","slug":"how-to-host-a-webinar","status":"publish","type":"post","link":"https:\/\/www.efrontlearning.com\/blog\/2021\/12\/how-to-host-a-webinar.html","title":{"rendered":"Before and after a webinar: How to engage attendees"},"content":{"rendered":"<div class=\"wp-block-classic-wrap\">When you think about how to host a webinar, you may be tempted to focus exclusively on what happens during the training. Your first questions are likely: &#8220;<em>How do I create a nice presentation?<\/em>&#8221; &#8220;<em>What software should I use?<\/em>&#8221; &#8220;<em>How do I make the presentation more interactive?<\/em>&#8221;<\/p>\n<p>But the questions shouldn\u2019t stop there. Learning is an ongoing process, and the steps you take before and after an online training session deserve attention too.<\/p>\n<p>Whether you\u2019re training employees, customers, or external partners, preparing for and following up on your webinar will add value and increase learner engagement. The key is to understand why pre- and post-webinar experiences matter and how to leverage both.<\/p>\n<h2>A well-delivered webinar doesn\u2019t guarantee learning<\/h2>\n<p>The ultimate goal of your webinars is learning. For best results, you\u2019ve got to look at the learning experience more holistically. There are a number of reasons to focus on what happens before and after the training as well as during. Consider the following:<\/p>\n<ul>\n<li><strong>You can\u2019t count on 100% online attention.<\/strong> People across industries are experiencing Zoom fatigue. They\u2019re tired of being on video calls, and remote environments invite distraction. Odds are against you having learners\u2019 full attention during a webinar. But you can make up for the lapses with added preparation and follow-up.<\/li>\n<li><strong>You shouldn&#8217;t forget about the forgetting curve.<\/strong> People quickly forget new content after they learn it. Research shows it\u2019s an exponential curve, where people lose the most retention in the first few days after learning. Timely pre- and post-training activities combat the curve by making the content stickier.<\/li>\n<\/ul>\n<p>Training webinars shouldn\u2019t just be one-off events if you really want them to be effective. There\u2019s plenty you can do before and after to ensure their success. The right LMS can <a href=\"http:\/\/www.efrontlearning.com\/integrations#videoconference\" target=\"_blank\" rel=\"noopener noreferrer\">integrate your video conference<\/a> with useful features to streamline pre- and post-training support.<\/p>\n<h2>How to prepare before a webinar<\/h2>\n<p>There\u2019s no question that hosts should prepare in advance to lead a successful event. They might brush up on presentation tips and skills, practice delivery, and test equipment and software.<\/p>\n<p>But you don&#8217;t have to rely only on the host. You can and <em>should<\/em> start engaging learners before the webinar begins. When people show up with a good sense of the course\u2019s purpose and value, they\u2019ll get more out of it.<\/p>\n<p>Here are three ways you can prepare learners for success in advance:<\/p>\n<h3>1. Offer prework<\/h3>\n<p>Help people invest in their learning by assigning prework. You may ask clients to come prepared with a specific use case to explore. Or, have employees get familiar with a new product before you train them on customer service and troubleshooting.<\/p>\n<p>Use different mediums to make prework interesting and keep it from feeling like a chore. Share links to articles or videos with\u00a0relevant information to help participants think about what they want to get out of the training.<\/p>\n<p>This way, you can also save time during the webinar and go straight to the most interesting parts of training instead of spending time to explain what this session is about, who&#8217;s it for, and so on. When you give people a taste of the content, you pique their interest and prepare them to learn about a topic in-depth.<\/p>\n<h3>2. Explain why the content matters<\/h3>\n<p>When you invite people to join your webinar, don\u2019t just give them an overview of the content. Use invitations and announcements to explain how learners will benefit by tying the content into things they care about.<\/p>\n<p>For instance, share with employees how the skills apply to specific job-related tasks. Tell your clients how your training will help them increase their market share. Or, show partners that the processes they\u2019ll learn will make their interactions with you more efficient and speed up business results.<\/p>\n<h3>3. Survey learners<\/h3>\n<p>Use quizzes and polls to engage people with your topic in advance. For example, ask employees to rate the need for the skills in different areas of their jobs. This will get them thinking about the value of the content you\u2019ll share.<\/p>\n<p>Or, test people\u2019s existing understanding of the topic to create anticipation for learning. They\u2019ll see the gaps in their knowledge and come to the training ready to fill them.<\/p>\n<p>Survey results can also be immensely helpful as you plan out how to run a webinar. You\u2019ll get a sense of where learners are so you can tailor content to their interests or pain points.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8101\" src=\"https:\/\/www.efrontlearning.com\/blog\/wp-content\/uploads\/2021\/11\/eFront_20211115_1200x314.png\" alt=\"How to host a webinar successfully: Engaging learners before and after the live session\" width=\"1200\" height=\"314\" srcset=\"https:\/\/www.efrontlearning.com\/blog\/wp-content\/uploads\/2021\/11\/eFront_20211115_1200x314.png 1200w, https:\/\/www.efrontlearning.com\/blog\/wp-content\/uploads\/2021\/11\/eFront_20211115_1200x314-300x79.png 300w, https:\/\/www.efrontlearning.com\/blog\/wp-content\/uploads\/2021\/11\/eFront_20211115_1200x314-768x201.png 768w, https:\/\/www.efrontlearning.com\/blog\/wp-content\/uploads\/2021\/11\/eFront_20211115_1200x314-1024x268.png 1024w, https:\/\/www.efrontlearning.com\/blog\/wp-content\/uploads\/2021\/11\/eFront_20211115_1200x314-810x212.png 810w, https:\/\/www.efrontlearning.com\/blog\/wp-content\/uploads\/2021\/11\/eFront_20211115_1200x314-1140x298.png 1140w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>How to follow up after a webinar<\/h2>\n<p>Post-training activities combat the forgetting curve and give people a chance to apply what they learned. Here are five things you can do once the webinar ends to keep learning fresh for external audiences, or employees and partners:<\/p>\n<h3>1. Share resources immediately<\/h3>\n<p>Give learners the resources to review the content or continue their learning. And do so immediately to maintain the learning momentum you created in the webinar. You may share a recording of the session, worksheets that help people prepare to use the skills, or additional information through videos and articles.<\/p>\n<p>Set up your LMS to email registrants with the list of resources. Or, give them a link to a website with all the information. Whatever your plan, finish up your webinar by letting people know what resources will be available and how they can access them.<\/p>\n<h3>2. Schedule follow-up assignments<\/h3>\n<p>Like training, reinforcement should not be a one-off event. Repetition builds habits and strengthens memory. Set up follow-up assignments for a week or two after the training\u2014then at regular intervals as appropriate.<\/p>\n<p>Send out refresher quizzes or challenges to complete. Or, at the end of the webinar, ask learners to write down a goal for applying the information back on the job. Then, invite them to a follow-up session to report on their progress and share insights.<\/p>\n<h3>3. Share post-training progress<\/h3>\n<p>Boost employees\u2019 motivation and keep the skills front of mind by sharing progress at set intervals. For instance, if you teach skills for improving customer satisfaction scores, post those scores regularly.<\/p>\n<p>Seeing those numbers improve over time will remind employees of the skills&#8217; value. And it will renew their commitment to their training.<\/p>\n<h3>4. Keep communication lines open<\/h3>\n<p>This is especially relevant when you\u2019re training customers through webinars. Give them some way (a website or an email address) to reach out with questions or to share successes. And keep them in the loop with regular communication about upcoming events they may be interested in.<\/p>\n<p>For internal audiences, you\u00a0could send a post-training\u00a0survey where participants can\u00a0share their feedback about the webinar and what they&#8217;d like to see in the future. This way, you show that webinars are not a one-way street; learners have an active role in shaping the content and the learning outcomes.<\/p>\n<h3>5.\u00a0Follow up\u00a0and answer webinar\u00a0questions<\/h3>\n<p>Often, questions come up during training that you don\u2019t have time to address in-depth. Ensure learners feel heard and have their questions answered by establishing a process for dealing with them.<\/p>\n<p>Acknowledge these inquiries as they come up or encourage people to submit them through chat. Let them know you\u2019ll address them after the training. Then send out answers via emails, videos, or a blog post all participants will have access to.<\/p>\n<h2>Effective webinars are planned and measured for success<\/h2>\n<p>When it comes to webinars, <a href=\"https:\/\/www.efrontlearning.com\/blog\/2021\/01\/training-kpis.html\" target=\"_blank\" rel=\"noopener noreferrer\">metrics and engagement<\/a> are important for real learning. If your goal is simply to reach a certain attendance rate, even just a catchy webinar title might do the work for you. But if your goal is for people to <em>actually<\/em> learn, then you need to pay attention to the entire learning journey\u2014not just the one hour the webinar lasts.<\/p>\n<p>For a truly effective process, after you\u2019ve done all you can to set the webinar up for success, measure the results. Survey people about their experience with\u00a0polls and activities. Use the metrics you glean to see if you\u2019re hitting your goals and know where you can add support and improve learning. Getting the full picture will help you offer the best possible learning experience.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When you think about how to host a webinar, you may be tempted to focus exclusively on what happens during the training. Your first questions are likely: &#8220;How do I create a nice presentation?&#8221; &#8220;What software should I use?&#8221; &#8220;How do I make the presentation more interactive?&#8221; But the questions shouldn\u2019t stop there. Learning is [&hellip;]<\/p>\n","protected":false},"author":33903,"featured_media":8102,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-8098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To Host a Webinar Successfully: Engaging Learners Before And After Training<\/title>\n<meta name=\"description\" content=\"When thinking of how to host a webinar successfully don&#039;t stick only to what happens during the presentation. 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